According to the researchers, the gender differences between preferred colours in children is noteworthy because it is so much more prominent than most other psychological differences between the sexes. Apart from randomly assigning children to these two groups, the childrens pre-existing preferences for yellow and green were statistically controlled, so the resulting difference between the groups speaks strongly to a causal effect of the gender labels. "Moreover, our findings reveal that gender differences could be created merely by applying gender labels," Yeung said.The 100% COTTON RIBBON findings, published in the journal Sex Role support previous research that highlighted the strong influence that gender labels such as "for boys" or "for girls" might have.They were randomly divided into so-called label and no-label groups.
The study is also the first to show that a boys liking of blue and a girls preference for pink is not just a Western construct, but is also a phenomenon in urban Asian societies.These will guide them later in life on how they interact and adapt to their surroundings, for instance, when taking on chores around the house, such as cooking, cleaning or repairing things.However, preschoolers in the label group were told that yellow was a girls colour and green a boys colour, and corresponding gender differences emerged in the choices they made.Beijing: Toymakers should avoid gender-labelling toys, and create items for both boys and girls in a wide range of colours, say scientists who found that childrens perception of what is appropriate for a gender can be easily manipulated.
Then the children were presented with yellow and green cards and toys. Children in the no-label group were presented with coloured cards and toys which had no reference to a specific gender and these children consequently expressed no preference for a specific colour. The researchers from University of Hong Kong recruited 129 Chinese children aged between five and seven from two kindergartens in Hong Kong.."Our findings support the notion that gender-typed liking for pink versus blue is a particularly salient gender difference," said Sui Ping Yeung from University of Hong Kong. Further, the observations are in line with gender schema theory that says that once children have learnt a specific gender identity, their behaviour will be guided by the standards set as being appropriate for their specific sex.First they assessed the childrens preference for pink versus blue by showing them cards and toys in these colours.